Our Website Performance Report is free for qualified organizations. It’s designed to help you benchmark your current site, what you can do to improve it and how you can generate more traffic, profitably. 

In the pre-design phase, it helps to identify positive and negative behaviour and informs the design of the new site. Post launch, easy-to-use reporting will keep your web team focused on the objectives of the site, help to fine-tune content and to bring insight to on-line behaviour. 

After all, you can't manage what you can't measure.

Begin with the Ending

A website exists in cyberspace for a reason. However, many sites seem to lose the plot. Sites that exist merely as digital reproductions of a company brochure or are so overly stuffed with “cool” tricks that they forget to serve the visitor.

We believe that great website design begins with clearly defining what you want your visitors to do once on the site. What pages are key to success? What behaviour do you want to generate? What will you measure to determine ROI? 

We start with a clear understanding of the goals of your site. What do you want your visitor to do and how will we measure it. How will your visitors get to your goals? What are the steps they need to take to arrive at your goal(s) page? We design then build from the inside out with a clear vision and a purposeful approach that informs every step of our process.

Only after articulating our paths and goals do we begin the process of site design. We use a gray-screening process which allow us, with client input, to organize content and define key navigation paths. We test different structures and add and delete raw content to be sure  the "bones" of the site are strong, healthy and assembled in such a way as to provide an intuitive navigation experience.

Colour palettes, fonts, photos and other design elements are added to put "flesh on the bones" of the site - to give form to the intent of the site. Our design team works closely with our clients to understand the culture and character of the company and to ensure the site is fully integrated with the company's existing brand.

Design is a funny thing. Because it is so subjective, two entirely different designs can be equally effective. So how do you know you have the right design? We believe that if the design serves the goals of the site, it has a better chance of success. 

If you’re interested in selling goods or services directly from an online catalogue and taking credit card payments as part of the process, then you need an ecommerce solution.

The important thing to consider is what kind of application is right for your business. Our experience ranges from the complete integration of the online ordering process into existing workflow software to cost-effective, scalable applications for companies testing the ecommerce waters.

We can also help you determine if your next best step might not be an “ebusiness solution” instead and design a lead generation strategy that captures qualified prospects to put into your traditional customer acquisition funnel

We take the time to understand your business goals and the specific strengths, weaknesses, opportunities and threats of your circumstances as they relate to the web and then apply our considerable experience to recommend a customized solution.

If you want to make your existing database information available to stakeholders online, we can help.  If you have multiple sources of data and need to rationalize “one true version” for publication to the web, we can help.

We have integrated dozens of databases into client web sites and can help you assess and then execute the right database integration solution for you circumstances. Sharing appropriate information with your visitors, and keeping that information updated and accessible is one of the mission critical objectives of database-driven sites. Our solutions will keep your on-line service standards ahead of the competition and give you a distinct competitive advantage.

On the web, content is king.  If you want to empower your team to make content change regularly and you have the resources to devote to updating and managing the information on your site, ask us about our Content Management System.

Our windows-based Content Management System allows you to control all your web material without having to know html code. Edit content, upload pictures and documents, add new pages and templates, assign levels of access and much, much more. Access your site to make changes from any browser anywhere.