Client Introduction
Vista Medical are experts in pressure mapping - understanding how a patient’s weight is distributed while sitting in a wheelchair, for example, or how heat is transferred while laying down. Vista Medical’s website and other promotional materials however, did not map out their business case nearly as well. 

The Challenge
The original website did not have the ecommerce capability to capture a valuable market segment. Both their website and promotional materials lacked the kind of detailed product features, quality product photos, and in-depth, online support services that Vista Medical needed in order to grow to be an industry leader in pressure mapping solutions.

The Solution
We created a comprehensive search engine and shopping cart to allow customers to research, compare and purchase products online. We used flash video technology to help explain the key products, services and support - relieving the visitor of the need to wade through dense, technical content.  We also created a comprehensive brochure and accompanying material for use in trade shows, conferences and promotional campaigns.

The Result
The new website’s transaction capability, information database and technical support services resulted in the Vista Medical website becoming the number one destination for web users searching for pressure mapping solutions. The promotional marketing has made a significant contribution towards Vista Medical’s improved brand awareness within the industry.
Services Used
Planning & Strategy
Design
Web Work
Internet Marketing
Interactive Applications



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