Client Introduction
FIA specializes in custom automotive seat covers and accessories and knows more than a thing or two about creating the right fit. When they recognized their website wasn’t fitting quite as well as it should, they turned to Mars Hill to make it fit right.
Fia’s website was not generating online sales but updating the site was also difficult as their product line changed continually and they needed the ability to manage it without help from IT resources. In addition, the site design was not in line with their brand and did not reflect their position as a market leader. Our goal was to redevelop the site to properly reflect FIA’s style and brand and to do so in a manner such that it would rank high in search engines and convert the new traffic to sales. In addition, the site needed to be able to provide data and shopping options to a network of hundreds of dealers in order to allow online shopping through the dealers’ own websites using the Fia engine.
